Business analytics case study pdf

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To achieve sustainability, firms have constantly sought better ways to plan, forecast, and expand their decision-making competences. Investment in the technological forms of business intelligence BI , business analytics BA , and predictive analytics, are the enabling tools necessary to assist in heading innovative change. BICC can achieve this via cloud-based business intelligence, business analytics, and predictive analytics systems. Business intelligence will be responsible for collecting information through various sources to evaluate the existence of patterns, emerging trends, and relationships, in which to base, future decision-making Baltzan,
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Using people analytics to drive business performance: A case study

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Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Krishnamoorthi and S. Krishnamoorthi , S. Mathew Published in ICIS Business, Computer Science In the backdrop of growing adoption of business analytics in various business domains, it is important for investing firms to understand how business value is created from the investments. Earlier studies conducted in IT domain have highlighted how higher investment in technology may not bring more returns, rather how IT as a capability built by the organization acts as a key mediator in the business value creation. View Paper.
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AI case studies

Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. See our User Agreement and Privacy Policy. See our Privacy Policy and User Agreement for details. This case study was done as a part of my class assignment for Introduction of Analytics.
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Business analytics is the process of the professional analysis of the work of the chosen business, its performance in general and in its selected spheres. The field of research of business analytics is very broad, because the analysts collect facts about the work of the company, organize statistical data and use the information in the process of decision making and or the prediction of the further development of the firm. Obviously, analytics touches upon the performance of employees, working atmosphere and the indicators of job satisfaction and employee turnover, etc in order to define the condition of work and the mood of the human resources which can be called the heart and mind of the company. Then, analytics pays attention to the issues on marketing evaluating the advertising company of the goods and services produced in the firm in order to understand whether it is possible to improve the situation for the better and attract more clients with the help of ads, sales, etc.
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