Nike investment thesis

A little about the essay
Philip Hampson Knight born February 24, , is an American billionaire businessman. He is the co-founder and chairman emeritus of Nike, Inc. He ran track under coach Bill Bowerman at the University of Oregon, with whom he would co-found Nike. According to one source, "When his father refused to give him a summer job at his newspaper [the now defunct Oregon Journal ], believing that his son should find work on his own," Knight "went to the rival Oregonian , where he worked the morning shift tabulating sports scores and every morning ran home the full seven miles. Knight continued his education at the University of Oregon in Eugene , where he is a graduate brother of Phi Gamma Delta fraternity, was a sports reporter for the Oregon Daily Emerald [10] and earned a journalism degree in

Phil Knight

Nike Just Do it advertising campaign analysis Essay

Over the last five years, the stock has more than doubled. The brand is hotter than ever due to rising demand for sneakers, which is further evidence that the athleisure trend is continuing to gain momentum. The strength of that trend is pushing Nike and other athletic wear brands to partner with stars outside of sports, such as celebrities and social media influencers, on exclusive sneaker lines, which allows the top brands to tap into the widespread following celebrities have on social media. The new Nike ZoomX shows the sneaker giant merging lifestyle and performance features into one silhouette. Image source: Nike. Nike's revenue and profits have steadily climbed over the last decade. One key factor pushing the swoosh brand is the increasing interest in active lifestyles, particularly among millennials.

Where Will Nike Be in 5 Years?

Nike Case Study The apparel powerhouse of the 21st century, and the market leader in athletics, it is no question that business has been booming for Nike. Nike has a massive artillery of recognizable catchphrases and a pair of logos that sum up the brand under one great roof to leave no question on their impact on society. Nike was founded in as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger now known as Asics. It officially became Nike Inc.
My, how quickly things change. One minute it's February, the market is crashing, and bargain prices for proven stocks abound. Next minute it's September, the market is hitting new all-time highs, and many stocks feel too expensive. Consider the price-to-earnings valuation metric.

Article сomments (1)

  1. Keith L.
    Keith L. 27.04.2021

    I was sceptic and did not want to invest at first since it was a big paper and came with a high price.

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