Factors that influence physicians prescribing of pharmaceuticals a literature review

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A little about the essay
Background: The pharmaceutical bill is increasing at an alarming rate. The physician practice variation has a pronounced effect on healthcare spending. A number of factors can influence the prescribing behavior of physicians. The aim of this review was to identify the factors affecting the prescribing decision of physicians. There was no restriction on the study designs. Results: Thirty-three studies met the inclusion criteria from search results.
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How drug marketing may influence prescriptions

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How drug marketing may influence prescriptions | National Institutes of Health (NIH)

The industry claims that promotion provides scientific and educational information to physicians. While some evidence indicates that promotion may adversely influence prescribing, physicians hold a wide range of views about pharmaceutical promotion. The objective of this review is to examine the relationship between exposure to information from pharmaceutical companies and the quality, quantity, and cost of physicians' prescribing. Methods and findings: We searched for studies of physicians with prescribing rights who were exposed to information from pharmaceutical companies promotional or otherwise. Exposures included pharmaceutical sales representative visits, journal advertisements, attendance at pharmaceutical sponsored meetings, mailed information, prescribing software, and participation in sponsored clinical trials. The outcomes measured were quality, quantity, and cost of physicians' prescribing.
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Factors Influencing Prescription Behavior of Physicians

Metrics details. Over the past few decades, drug and overall healthcare expenditure have risen rapidly in most countries. The present study investigates the attitudes and the factors which influence physician prescribing decisions and practice in Greece and Cyprus. A postal questionnaire was developed by researchers at the Department of Health Economics at the National School of Public Health in Greece, specifically for the purposes of the study. This was then administered to a sample of 1, physicians in Greece and physicians in Cyprus, stratified by sex, specialty and geographic region.
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Metrics details. Drug companies rely on their marketing activities to influence physicians. Previous studies showed that pharmaceutical companies succeeded to manage physicians prescribing behavior in developed countries.
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