Reader s digest case study

A little about the essay
The advent of technology like television and Internet disrupted the whole of publishing industry during the s and s. Even till date the print media has not been successful in fighting out the situation. Most of the publishing companies failed to adapt to the changing time and became the victim of the technological advancements. Though the print form has remained in use since years, there has been a cultural shift in the reading habits especially in the younger population.
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ICAI - The Institute of Chartered Accountants of India

It's the ridiculous, contradictory health advice that the magazine gives to the reader. Let's start with what makes sense. He references a Harvard study [2] that tracked over , adults for up to 28 years and shares with us that "people who ate three ounces of red meat every day were about 13 percent more likely to die-often from heart disease or cancer-before the study ended than people who didn't eat meat. They increased their risk of early death by 20 percent. This sounds like pretty important information, not to be taken lightly.
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Reader's Digest - The Story of a Magazine

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Reader's Digest is an American general-interest family magazine , published 10 times a year. Formerly based in Chappaqua, New York , it is now headquartered in midtown Manhattan. For many years, Reader's Digest was the best-selling consumer magazine in the United States; it lost the distinction in to Better Homes and Gardens.
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Article сomments (2)

  1. Robert E.
    Robert E. 27.04.2021


  2. Eric V.
    Eric V. 27.04.2021

    They are generally responsive and easy to contact when I asked for a minor revision on my paper.

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