Study cases in business

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We generated a list of the 40 most popular Yale School of Management case studies in by combining data from our publishers, Google analytics, and other measures of interest and adoption. In compiling the list, we gave additional weight to usage outside Yale. Of note, nearly half of the most popular cases feature a woman as either the main protagonist or, in the case of raw cases where multiple characters take the place of a single protagonist, a major leader within the focal organization. While nearly a fourth of the cases were written in the past year, some of the most popular, including Cadbury and Design at Mayo, date from the early years of our program over a decade ago. Read on to learn more about the top 10 most popular cases followed by a complete list of the top 40 cases of A selection of the top 40 cases are available for purchase through our online store.
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Case study

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Business Case Competitions: Purpose, Types and Rules

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Yale School of Management

Business case studies can help you sell your services to prospects. Plus, use this business case study format to create your own. A business case study is a story about one of your clients and how you solved a problem for them.
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A case study involves an up-close, in-depth, and detailed examination of a particular case or cases, within a real-world context. Generally, a case study can highlight nearly any individual, group, organization, event, belief system, or action. Case study research has been extensively practiced in both the social and natural sciences. As with other social science methods, no single research design dominates case study research.
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