Samsung note 7 case study ppt

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But why is Samsung ending production of its popular smartphone less than two months after it launched? We have since rescinded our recommendation in light of the recall. Tales of Note 7 devices catching fire begin to spread. Samsung receives 92 reports of batteries overheating in Galaxy Note 7 phones in the U. A man in Florida says his vehicle caught fire when the Galaxy Note 7 smartphone charging inside his SUV burst into flames. In early Sept.
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Samsung Note7 Case Study

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Samsung Note 7 Crisis Management by Leila Jaffuel

Samsung's probe into its Galaxy Note 7 fiasco has found that the overheating and burning of the phones was caused by faults with their batteries. The firm had axed its iPhone rival in October last year after an earlier botched recall and re-release. Internal and independent investigations "concluded that batteries were found to be the cause of the Note 7 incidents", the South Korean technology giant said in a statement. The company said that errors both in design and manufacturing affected batteries by two different manufacturers.
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A Brief History of Samsung's Troubled Galaxy Note 7 Smartphone

Again, I propose to stop the production of the Galaxy Note 7 because its many customers like myself that are hesitant to spend our money on the brand product because reliability has become an issue of concern. As a result, I want to discuss a few strategies to accomplish the proposed solution of stopping production in order to restore the company reputation. The first step I would recommend is for Samsung to re-define as an organization what quality and excellence looks like for Samsung. Perform an analysis of the market and its current technologies along with an assessment of the Samsung electronics definition and strategize a new action plan for production quality and reliability. My first reason is If apple loses it case they will plan to make a fucher upgraded app phone.
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Subscriber Account active since. Samsungs's profits are up in and its new Galaxy 8 has been selling well, according to Marketwatch. When disaster struck, Samsung knew that it had to be proactive and take responsibility, according to Schunker. The company then moved into decisive and meaningful action, getting researchers and engineers, , phones and over 30, batteries tested in every extreme condition possible.
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