Consumer loyalty literature review

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Once production of your article has started, you can track the status of your article via Track Your Accepted Article. Help expand a public dataset of research that support the SDGs. JBR is excited to issue this call for review papers for a Special Issue. We invite systematic reviews on a topic within the domain of Consumer Behavior or Customer Behavior, including directly or indirectly related subject areas, which may include, but are not limited to the following areas:. The systematic literature review articles can be of various types and approaches please see end of this call including Structured reviews, Framework-based reviews, Theory-based reviews, Methodology-based reviews, Bibliometric reviews, meta-analysis reviews, Reviews aiming for theory development, Integrated reviews. At the second decade point in the new millennium, it is appropriate to take stock of the field of consumer research.
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Antecedents Of Customer Loyalty

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Literature Review On Customer Loyalty | lykt.info

A lot of researches been done in the past on the benefits of brand loyalty but there is a literature gap on how an organisation can build brand loyalty. The literature review analyses the general theories surrounding the concept of brand loyalty in previously adapted marketing management. Different factors of customer satisfaction; perceived service quality, perceived value, corporate image are correlated with customer loyalty in the mobile phone market of Thailand. Customer Loyalty Researchers conducted. Brand Loyalty Research has indicated that brand attributes are viewed as important elements in a consumer 's decision-making. For example, Lau et al. The factors were brand name, product quality, price, Design, store environment, promotion and service quality.
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Literature Review On Customer Loyalty

Section: 2 Literature Review Customer Loyalty Customer satisfaction and Service Quality In the past there have been many theories and findings put forward on the above. Selnes, States customer loyalty comprises of the chance of repurchase, chance of swapping and willingness of recommending the service to others. A lot of researches been done in the past on the benefits of brand loyalty but there is a literature gap on how an organisation can build brand loyalty. The literature review analyses the general theories surrounding the concept of brand loyalty in previously adapted marketing management. Different factors of customer satisfaction; perceived service quality, perceived value, corporate image are correlated with customer loyalty in the mobile phone market of Thailand.
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After Sales Service: Customer service is the provision of service to customers before, during and after a purchase. According to Turban et al. The perception of success of such interactions will be dependent on employees "who can adjust themselves to the personality of the guest," according to Micah Solomon. From the point of view of an overall sales process engineering effort, customer service plays an important role in an organization's ability to generate income and revenue. From that perspective, customer service should be included as part of an overall approach to systematic improvement.
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