Can i write my own press release

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A little about the essay
Think of a press release as your ticket to publicity -- one that can get your company coverage in all kinds of publications or on TV and radio stations. First, be sure you have a good reason for sending a press release. A grand opening, a new product, a record-setting sales year, a new location or a special event are all good reasons. Second, make sure your press release is appropriately targeted for the publication or broadcast you're sending it to. It sounds obvious, but many entrepreneurs make the mistake of sending press releases at random without considering a publication's audience. To ensure readability, your press release should follow the standard format: typed, double-spaced, on white letterhead with a contact person's name, title, company, address and phone number in the upper right-hand corner.
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How to Write a Press Release in 2021 (w/ Free Templates)

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Press Releases and Their Purpose

This guide explains everything you need to know about press releases for your small business or startup. What is a press release sometimes known as a news release or media release? Are press releases still relevant? And how to you write a great press release that will get your media coverage, complete with press release examples and top tips. A press release is a statement containing information about a newsworthy occurrence that is sent to journalists and editors to supply the details they need to write a news story. Press releases usually come direct from businesses and organisations, or their PR teams.
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Press releases: What are they and how do you write a good one? (with examples)

Press releases can be a great way to earn some free publicity for your business or nonprofit , but you have to know how to use them. Media and news organizations usually publish press releases exactly as submitted. For that reason, creating a press release involves presenting information in a journalistic style that they can publish with little additional effort. The release should fit the specific needs of your event as well.
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I've seen so much bad advice on the net about how to write a press release. Not only can this waste a ton of time and money, it can also affect your standing with reporters. If you keep sending out lousy press releases, if you don't play the game according to their rules, you'll get a reputation as someone who doesn't know what they're doing.
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